Earl Harrison 的部落格

The coronavirus pandemic has hit the fashion industry like a storm tsunami. Fashion will never be the same again, and much of the change in the industry is due to the collapse of fashion companies' profits during the lockdown. Statistical studies show that about three-quarters of clothing companies would have ceased to exist after the pandemic had it not been for government support.

Shopping online: safety and convenience

But if we talk about the process of shopping itself after the pandemic, in many ways it has become more convenient. Buyers during this difficult period appreciated all the advantages of shopping with the help of the Internet:

• Greater scope for choice. In particular, it is more convenient to buy women's clothing - online services often offer shoppers a much larger selection of models than conventional stores. After all, in traditional boutiques physically can not accommodate the variety of assortment available in the online store.
• Saving money. Clothing in online boutiques is cheaper, because sellers do not need to make a markup for rent and other costs.
• And finally, the main plus - you can order things directly from home. There is no need to spend time and effort to visit stores.

Shopping online has become a sign of a conscious and responsible attitude to both your health and your own time. In addition, on the Internet you can buy interesting models of clothing that are not found in traditional offline stores.

New trends in fashion

Expert surveys show that approximately 40% of all European consumers cut their clothing costs due to financial difficulties or a lack of desire to purchase. Largely contributed to this and the transition to work from home, the lack of need to be more often in the light. Now fashion manufacturers will have to take into account several factors of consumer behavior:

• People began to focus more on comfort, as well as an adequate ratio of the cost of clothing to its quality. Sportswear and things for the home have become more in demand.
• Fashion is rapidly moving online. Many people now prefer to shop from home to protect themselves from visiting crowded shopping centers.
• The market for second-hand clothing has increased. Whereas in the past, unsold clothing was recycled by manufacturers, now shoppers don't mind buying inexpensive items, regardless of whether or not they're in keeping with current fashion.

The most influential of these trends, perhaps, is the fashion market's transition to an Internet format. Many channels like this one and this one with news from the online shopping world are appearing. The increase in online sales leads to corresponding changes in fashion: clothing styles are simplifying, oversize models are becoming popular. Prints and brighter colors are coming into fashion, because it is easier to sell such clothes online.

Public consciousness is also changing: people are rethinking their attitude both to their own health and to the environment. The trend towards environmental friendliness leads to an increase in the demand for clothing made of natural materials - cotton and linen.

Time will tell whether the trend toward online shopping will continue in the future. But for now there is every reason to believe that even if the pandemic is finally overcome, the new features of online shopping will remain relevant for a long time to come.